Why Most Medical Practices Struggle to Grow Consistently
We know how frustrating it is for medical and healthcare decision-makers to acquire more patients without the right plan, people, or processes in place. That’s why we’ve created a totally unique agency model that leverages our experience in the health care marketing space in order to help businesses like yours succeed and meet your growth goals.
With many practices operating at less than capacity, now more than ever, it’s critical to develop a comprehensive plan to maximize revenue generation, increase patient engagement, and ensure your systems and team are in alignment.
Convince New Patients with a Stellar Online Reputation
It is imperative to manage your online reputation, as it does have a significant impact on your ability to acquire new patients. Almost 72 percent of patients use online reviews as their first step in finding a new doctor, so your online reputation is often the first impression for many patients.
This is also why you want most of your reviews to be positive. Ask the patients loyal to your office to share some positive reviews online. The more positive reviews you receive, the more visible your presence will become, allowing you to dominate the searches made in your area.
How Talisman Solutions Helps You Grow
- Promote Your Practice – Attract New Patients
- Increase geography boundaries to reach new patients
- Strengthen your reputation
- Better Qualified Patients
- Increased Revenue
- Strategic Planning
- Patient Acquisition
- Managed Care Optimization
- Print Marketing
- Search Engine Optimization & Marketing
- Online Advertising
- Website Development
- Revenue Cycle Management
Do You Need a Patient Acquisition Marketing Expert?
- Can your potential patients find you easily?
- Would they be impressed with your online reputation/presence?
- Is your practice as profitable as it could be?
- Are you too reliant on walk-ins & referrals to gain new patients?
- Could you have done better during the pandemic?
- Do you know if your marketing works?
- Do you struggle to attract new patients?
- Are you attracting the right kind of patients?
- Are your competitors more visible than you?
How We’ll Help You Grow in the First 90 Days
- Establish Your Practice Growth Goals : We want to hear about your past challenges, your current processes, and your future plans. Discuss every aspect of your business and set goals with a marketing expert.
- Establish Your 90-Day Plan : Work with us to plan out the next quarter of marketing initiatives and gain new branding, messaging, and digital strategies to generate patient leads.
- Implement & Grow the Practice : As your digital presence improves and your internal processes streamline, you’ll experience the GROWTH your expertise deserves — without wasted resources of time or money.
Patient Services
Medical Practice Websites
The first time most patients will interact with your business and your providers is through your website. This is a tool that you’ll use to introduce yourself, gain trust, earn business, educate patients, and provide ongoing resources to encourage continuation of care.
Branding & Messaging
Are you tired of getting mixed up with your competitor down the street? Do you feel like patients just don’t get your practice? From logos to standout messaging, we’ll help you pull away from your competitors to let your expertise shine.
Digital Advertising
Digital advertising is an essential tactic for your business, but the strategy is key. You don’t just need any person coming through the door — you need qualified patients.
From Google and Bing to Facebook, Instagram, display networks, or native platforms, we’ll design a program that meets your goals.
Inbound Marketing
This can include content marketing, social media, SEO, local listings, review management, and more. Establish your expertise, earn patient trust, and build long-term online value with thoughtful content that answers your patients’ questions and establishes long-lasting credibility with search engines.
Insights & Analytics
Results are everything. Stay on top of all performance indicators with on-demand metrics which show results. We track ad performance, patient leads, MRI’s reviewed, office visits, surgical procedures booked, and more.
Why Partner with Talisman Solutions
Case Study
When a Healthcare Practice came to TSI, their books were full one week and sparse the next. Their CEO, a respected and board-certified surgeon, knew they were too dependent on referral sources, which were proving to be finicky and unpredictable.
They were ready to grow and knew they needed to gain control over the flow of new patients into their practice.
We created a comprehensive program using Paid Advertising, Inbound Marketing, and Local SEO. We started with a thorough practice assessment to understand the strengths and capacity of the practice.
We knew Dr. Bruggeman’s goal was to expand the practice by adding new surgeon partners, so we designed a program to make that possible.
Texas Spine Care came to TSI with a nice-looking site, but it was missing critical lead generation structure and content. We optimized the site for higher conversions and better user experience.
We launched highly targeted paid search advertising campaigns in the San Antonio market, and then we integrated our Patient Contact Center with his front office for improved patient qualification, coordination, and scheduling of office visits.
Simple, Cost-Effective Managed Care Strategies
Choosing your managed care contracts doesn’t have to be a complex process. Frequently the problem isn’t the insurance contract itself, it’s the process of a practice interfacing with the insurance provider.
Whether your practice has contracts on the national or regional level, Fuel has the time and resources to analyze the uniqueness of each relationship, help decode the financial benefits, and optimize your strategy to help bring in more loyal, long-term patients.
How Healthcare Consumers Choose Providers Today
- Whether the provider accepts their health insurance
- Recommendations from others
- Ratings
- Convenience
- Location
- Availability
The Four Critical Areas of Digital Marketing Success
To ensure a health system makes a consumer’s shortlist and converts them into new patients, a strong digital marketing strategy is required. Many health systems fall short in four key areas:
- Winning organic search
- Increasing the number and timeliness of reviews
- Making it easy for consumers to take action
- Offering online scheduling
Winning Organic Search
The more challenging part of acquiring patients today is getting found in the first place. Search strategies require far more than simply being included on an approved provider list and are evolving past basic keyword-based SEO.
Winning organic search requires consistent efforts that help a brand rise to the top of search results.
The Importance of Reviews
Increasing the number of reviews boosts discoverability. Google often excludes businesses with less than four stars when users search for the “best” providers nearby.
A small number of vocal patients can end up defining your digital reputation, even when it doesn’t reflect the true quality of care you provide.
Poor ratings affect both search rankings and patient decision-making.
Areas Served
Cities:
- Dallas
- Southfield
- Dublin
Counties:
- Collin County
- Oakland County
- Franklin County
Cities:
- 75252
- 48075
- 43017